FOUNDER AND CEO

Elena Ermakova

Founder and CEO of Selena Courier Service

Founder-led since 2007. Elena has spent more than 19 years building a London courier service around accountability, communication and careful delivery.

Elena Ermakova, founder and CEO of Selena Courier Service

WHY SELENA EXISTS

The Parcel That Started Selena

In 2007, a parcel entrusted to a courier went missing. I was the person expected to explain what had happened, and I could not. There was no clear update, no one who could tell me where it was, and no one who took responsibility for finding out.

What stayed with me was not only the missing parcel. It was having no answer I could stand behind for the person who was relying on me. A delay can be explained. Silence cannot.

I founded Selena Courier Service on 1 November 2007 around one belief.

No client should ever be left without answers.

Elena Ermakova, Founder and CEO

That belief became the way Selena works. Someone takes responsibility for every job. The client hears from us before they have to chase. Every delivery is handled with care, and the handover is confirmed.

Selena is founder-led and team-delivered. Our coordinators and couriers carry those standards into every job, from one urgent parcel to a regular delivery operation.

HOW SELENA WORKS

The Standard Elena Set

The commitments behind every Selena job.

Take responsibility

Every job is managed by our coordination team, from booking to confirmed completion.

Communicate before the client has to chase

The right update at the right moment: collection completed, delivery on plan, something has changed, handover confirmed.

Handle every delivery with care

The courier and vehicle are chosen for the item and the route, and the courier is briefed on the requirement, not only two postcodes.

Confirm the handover

A job is finished when the right person has received the item and the agreed evidence has been recorded.

Elena Ermakova on a phone call, taking notes at her desk

WHERE ELENA IS INVOLVED

Where Elena Stays Close to the Work

Elena does not personally manage every delivery: Selena’s coordinators and couriers run the day-to-day work. She remains close to important client relationships, complex operations and the standards followed by the wider team.

Service standards and client accountability

What Selena promises, what it declines, and how it answers for the work.

Complex regular-route and delivery-operation planning

Recurring routes and managed operations where timing, capacity and access need planning before the first run.

Key client relationships

Senior relationships, particularly where a requirement is unusual or sensitive.

Operational exceptions and service recovery

When something does not go to plan: how it is put right, and what the team learns from it.

Courier and coordinator standards

How the team is briefed, and the standard every job is held to.

Long-term direction of the business

The work Selena takes on, and how it grows without losing what makes it work.

How That Shows Up

Decisions Made Close to the Work

The business stays boutique on purpose. Decisions are made quickly because the person making them is close to the work. When a requirement does not fit the standard way of doing things, there is someone who can say yes or no without a committee. Clients notice it most when something changes at short notice. That is usually when a business either has an owner or does not.

TRACK RECORD

Awards and Recognition

Founded on 1 November 2007, Selena Courier is now in its twentieth trading year.

Courier of the Year, London Central, 2024

Prestige Awards, London and South East

Best Medical & Healthcare Courier Provider, 2023

SME News

The Business Elena Built

About Selena Courier Service

The company, how it works and the clients it is designed to serve.

The Selena Team

The coordinators and couriers who carry the standard into every job.

The Selena Standard

What a client can expect, from the first call to the confirmed handover.

INSIGHTS

From Elena's Desk

Elena’s latest articles and updates for London businesses.

Discuss Your Delivery Requirements

Speak to Selena’s team about an urgent delivery, a regular route or a managed delivery operation.